services / brand & identity
servicemoves · brand recall
Brand & identity
Positioning, visual system, naming, guidelines — built for regulated categories.
Brand systems that survive both a brief to an illustrator and a review from legal. We build identities that hold up across HCP materials, patient leaflets, and a 30-second ad — without losing the one thing that makes them memorable.
what we do
- Positioning workshop with leadership, MD/PharmD, and the market-facing team.
- Naming shortlist screened for trademark and cross-market phonetics.
- Identity system: logo, type, color, motion tokens, iconography, photography brief.
- Guidelines designers can actually use — component examples, not just rules.
what you get
- Positioning statement, key messages, and pitch deck.
- Identity package: source files + web-ready tokens (CSS variables).
- Brand guidelines (PDF + web) with do / don't / edge cases.
- Launch kit: HCP one-pager, patient leaflet, social templates.
when to engage
At launch, before repositioning, or after three years without a refresh.
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