services / contextual ads (ppc)
servicemoves · cost per MQL
Contextual ads (PPC)
Search, programmatic, HCP-targeted buys with end-to-end attribution.
Paid media where every dollar is traceable back to an outcome — qualified lead, booked appointment, prescription. We bid based on what a customer is worth, not on what the platform suggests.
what we do
- Attribution model built before the first campaign.
- Search, social, programmatic, and HCP-exclusive inventory.
- Compliance review before every creative ships.
- Weekly experiment cadence — one hypothesis, one test.
what you get
- Attribution architecture + tagging plan.
- Campaign build + creative variants.
- Weekly experiment log + monthly reallocation.
- Executive-ready cost-per-outcome dashboard.
when to engage
When scale is the goal and you want every channel competing for the same outcome.
Related services
next step · 60-minute diagnostic