case studieshypothesis → move → number

Short-form cases. Full write-ups on request.

We don't publish vanity logos. Each case below names the bet we made, the move we shipped, and the number it produced. Named references available after NDA.

case · regional hospital group

clinics

Rebuilding 14 patient booking funnels in 90 days around local SEO and GBP.

Local booking loss was driven by Google Business Profile gaps, not ad spend.

case · Rx launch · cardio

pharma

Getting a cardiology molecule cited inside AI answer engines in its launch quarter.

Clinicians trusted the molecule but couldn't find a structured indication brief.

AEOContentMedical writing

3.2×

AI citations vs. baseline

full write-up

case · public-health NGO

non-profit

Switching an NGO campaign from region targeting to language-cohort targeting.

Campaign reach was flat because the audience was siloed by language, not region.

PPCStrategy

−42%

cost per qualified contact

full write-up

case · meddev diagnostic

meddev

Launching a point-of-care diagnostic across 6 CE-marked EU markets in one quarter.

Regulatory nuance per market was stalling the single-asset strategy.

BrandWebsiteCompliance

6→0

weeks of per-market rework

full write-up

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